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SEO & AI visibility

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Much of what search engines and AI tools need happens by itself on every plan. Each post page tells them its title, author, dates, category, language and questions and answers in a form they read directly (structured data). Every blog page also names its own main address (a canonical link), which helps search engines treat each page as one page, even when it can be reached at more than one address.

Settings → SEO & AI holds the few things you choose yourself. For the settings of a single post, see SEO and FAQs for a post.

Your blog homepage in search results

  • Meta title: the title of your blog's homepage in search results, on the browser tab and when the link is shared. Leave it empty and the title is simply "Blog" (or your own wording for it, see Languages and Blog wording).
  • Meta description: the line under that title in search results and shares. Leave it empty and no description is given, so search engines pick their own.

Both have a character counter. Keep the title under 60 characters and the description under 160.

Default Social Share Image (Pro plan)

The picture shown when someone shares a link to a post that has no featured image of its own, on Facebook, LinkedIn, WhatsApp and similar. Drag an image onto the box or click it, or press Choose from Library. Social sites always get it in the shape they show, 1200 × 630, cut from the middle if your image has another shape. To choose the part yourself, see Images for how cropping works on each plan.

XML Sitemap and RSS feed

Both update by themselves; there is nothing to switch on.

  • XML Sitemap lists every published post and every category and tag page. Copy its address with the button next to it and add it in Google Search Console and Bing Webmaster Tools, so they find new posts sooner. Posts hidden from search engines are left out.
  • RSS feed lists your 20 newest posts with a short summary of each. Give its address to a newsletter tool or a feed reader.

AI & search visitors (Pro plan)

This list shows which AI tools and search engines really read your blog. There is nothing to switch on and nothing to run: whenever one of them opens a page of your blog, the visit is counted.

The AI & search visitors box: three 30-day numbers, then a row per AI tool and search engine with pages read.123
  1. The last 30 days at a glance.
  2. One row for each visitor that came: what it does, pages read, last visit.
  3. The ones that have not come yet.
  • Three numbers at the top, for the last 30 days. Pages opened to answer a person's question counts the times someone asked ChatGPT, Claude, Perplexity or another assistant something and it opened your page at that moment to answer. Pages read by AI tools and Pages read by search engines are the totals.
  • One row for each visitor that came, with what it does (Answers a question, AI search, Learns from pages or Search engine), Pages read and Last visit.
  • Not seen yet names the ones that have not come.
  • What they read most lists the five pages read most.

The list knows nineteen visitors: OpenAI's ChatGPT-User, OAI-SearchBot and GPTBot, Anthropic's Claude-User, Claude-SearchBot and ClaudeBot, Perplexity's two, Mistral's, DuckDuckGo's assistant and its search, Meta's two, Amazon's, ByteDance's and Common Crawl's, and the search engines Google, Bing and Apple.

How a visit is confirmed

Anyone can borrow a bot's name. So a visit counts only when it comes from an internet address that the bot's own company publishes. Your blog compares the address and then drops it; it is never stored. The companies' lists are refreshed by themselves, once a week.

  • By name marks the visitors whose company publishes no such list (Meta, Amazon and ByteDance). They are counted by their name alone, and the row says so.
  • A line such as "7 more used this name from an address that is not on the list OpenAI publishes. Not counted." means someone used that bot's name without being that bot. Those visits stay out of the numbers.

Reading the list

  • Counting begins when your blog has version 1.02 and the Pro plan. The line at the bottom says since when. Counts are kept for 13 months.
  • Not seen yet does not mean blocked. A new blog can wait days or weeks for its first visit.
  • A bot that your hosting company turns away never reaches your blog, so it cannot be counted here. If one that visits most websites never shows up, ask your hosting company to look in their visitor log for it.
  • Only pages of your blog are counted, not the rest of your website.
  • Google's and Bing's visits also feed their AI answers. They do not send a separate bot for that, so those visits appear as Search engine.

Two warnings appear in this box by themselves, only when they apply: your website's robots.txt file tells a bot to stay away from your blog (remove that rule if you want it to read your posts), or your blog homepage tells search engines not to list it.

Redirect History

When you change a post's address, its old address keeps working: visitors and search engines are sent on to the new one, and links other websites made to the old address are not lost. Nothing to set up. Redirect History lists the changes, newest first.

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